SYSTEM · ACTIVEBUILD v4.2.1GTM-SS · ATTRIBUTED
TORONTO · --:-- ESTCONSULT QUEUE · 3 OPEN
Long Tail
Book Consult
[ M-00 ] // INSTALL 00 — FOUNDATION

Fix your front door.

Slow pages, dropped form submissions, and webhooks that forget where the lead came from are all fixed underneath your site. Your site keeps its look. It just starts to work.

Run My Diagnostic →
PAGESPEED · MOBILE UX//FORMS · CALL BUTTONS//WEBHOOKS · REFERRER//PIPEDA · CONSENT
FIG. 01 · M-00 · DOOR DIAGNOSTICTORONTO: 43.6532° N / -79.3832° W
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[ 01 ] // THE LEAK

Most contractor sites are leaking before the first lead lands.

Your site looks fine. It loads. The phone number is there. The contact form is there. You wouldn’t know anything was wrong unless you measured it. We measure it. Here’s what we find on almost every contractor site we audit.

Your buyers are clicking your ads from a phone, in a truck, between jobs. If your homepage takes more than three seconds to load, most of them are gone before they ever see it. Every extra second of load time cuts your conversion rate by roughly a third.

STAT: ~32% conversion drop per extra second on mobile (Portent, B2B benchmarks).

[ 02 ] // THE FIX

What ships when M-00 is done.

We don’t touch your branding. We open up what’s underneath, fix what’s broken, and document everything we shipped so your team knows exactly what is different and why.

1.

Core Web Vitals remediation — LCP, CLS, INP brought into Google’s green range.

2.

Image and asset optimisation — modern formats, lazy loading, right-sized files.

3.

Mobile form layout — thumb-reach buttons, single-column fields, native keyboards.

4.

Click-to-call buttons that work on every browser, every device.

OUTCOME: Your site stops losing the buyers who land from a phone.

[ 03 ] // BEFORE · AFTER

Same traffic. Fixed plumbing.

Nothing about your traffic changes. Your ads still run. Your site still looks the same. The difference is what happens to a lead between the moment it lands and the moment it shows up in your CRM.

BEFORE
Before: traffic flows through broken infrastructure — calls missed, forms dropped, sources lost, no consent tracking

BEFORE: ~15% of inbound traffic lost between site and CRM (typical range, contractor audits)

AFTER
After: every form fill and call lands in your CRM with the source attached

AFTER: Every form fill and call in your CRM, with the source attached.

[04] // EVIDENCE

Operators who fixed their door first.

[ VAULT-01 ]

Roofing operator - Toronto, ON

+31% |FORM CAPTURE RATE 60 DAYS | POST-INSTALL

Form submissions were dropping out client-side. About one in five never reached the CRM. We rebuilt the form layer with server-side validation, retry logic, and webhook delivery receipts. Same site. Same traffic. Thirty-one percent more leads in the pipeline within two months.

“

We thought our ad spend was the problem. Turned out our website was eating leads we'd already paid for.

”
— OWNER, TORONTO ROOFING COMPANY
[ VAULT-02 ]

Window & door installer - Calgary, AB

100% |WEB LEADS NOW ARRIVE WITH AD SOURCE ATTACHED

Their CRM had been receiving leads with no UTM, no referrer, no ad ID for years. We installed UTM preservation, server-side GTM, and ad-click-ID forwarding. Within two weeks, every web lead carried its full source chain into the CRM. M-01 attribution went in on top of it the following month.

“

For the first time, I can tell my ad team which campaigns produced revenue and which ones didn't. That conversation used to be a fight. Now it's a number.

”
— GM, $18M WINDOWS & DOORS COMPANY
[ 05 ] // PROCESS

Four steps. Then it runs.

[ 06 ] // ARCHITECTURE

M-00 is the base.
Everything else bolts on.

Without this install, the rest of the system has nothing to sit on. Attribution can’t track what the webhooks won’t pass. AI agents can’t qualify calls if the call data never lands. Workflow automation can’t route a lead the CRM never received. Forecasting can’t model revenue that isn’t recorded.
That’s why every Long Tail engagement starts here. Most clients install M-00 alongside M-01 (Know What’s Working) because once the foundation holds, the next install can prove its own value within weeks.

= DEPENDENCY[ M-00 ]FOUNDATION[ M-01 ]KNOW WHATS WORKING[ M-02 ]ANSWER FAST[ M-03 ]SEAL THE HANDOFFS[ M-04 ]KNOW THE NEXT DOLLAR
DOWNSTREAM MODULES

[ M-01 ] // KNOW WHAT’S WORKING — Attribution & data

[ M-02 ] // ANSWER FAST — AI voice & text agents

[ M-03 ] // SEAL THE HANDOFFS — Workflow automation

[ M-04 ] // KNOW THE NEXT DOLLAR — Predictive modelling

[ 08 ] // NEXT STEP

Find out if your front door
is broken.

The Infrastructure Audit starts with a discovery call. We look at your site, your CRM, and your tag manager — together. You walk away with a written list of what’s leaking and what it’s costing you. No deck. No pitch. Signed NDA before we start.

Run My Diagnostic →
// DISCOVERY CALL•NO DECK•SIGNED NDA•YOUR NUMBERS, NOT OURS
[ 09 ] // Q&A

Questions, answered straight.

Three things. First, the speed and mobile usability of your existing site — without redesigning it. Second, the form, call, and webhook layer underneath — so every lead arrives in your CRM with its source attached. Third, the consent and compliance layer — so you can run analytics and pixels without PIPEDA exposure. We don’t touch your branding or your design.

Stop bleeding jobs you already paid for. Start running like a business that can count.

Book a discovery diagnostic call. We’ll walk your site, your ads, and your intake — and map exactly where your growth is leaking. You’ll leave with a ranked list of leaks in dollar terms, and a clear answer on whether we’re the right firm to seal them. (Sometimes we’re not. We’ll tell you.)

Fix Your Leaks →
// NEXT AVAILABLE SLOT · THU 14:20 EST