Missed calls after 5 p.m. Contact forms that drop on mobile. Ad dollars you can’t trace to a single closed job. We fix the plumbing underneath your marketing — so the roofers, window installers, and HVAC operators we work with stop losing deals they already paid for.
Below: a reference funnel showing what typically survives each stage of a contractor’s inbound pipeline — start at the top, watch leads drop out at every leak. Figures pulled from published industry studies, cited at the bottom.
Slow mobile loads, dropped form submissions, webhooks that don’t pass the ad source. Roughly 15% of traffic vanishes before it ever becomes a captured lead.
Of the leads that do land, 78% of buyers go with the first business to respond. Anything not contacted inside 5 minutes loses most of its conversion odds. ~41% of captured-lead value evaporates here.
Home services miss 22–40% of inbound calls. 75% of after-hours calls die in voicemail, and 85% of callers never call back. Net-of-recovery, another ~17% of engaged leads fall through.
80% of sales need 5+ follow-ups; 48% of reps never follow up at all; contractors average 1–2 attempts. ~14% of reached leads stall between intake, estimate, and close.
This one isn’t a funnel stage — it’s a visibility problem that sits overall of the above. Platform attribution overlaps by 20–30%, so Meta, Google, and LSA each claim credit for the same conversions. You can’t tell which channel earned the survivors.
Each piece ships on its own or bolts into the others. Most jobs start with Fix Your Front Door and Know What’s Working— because until the site captures leads and the data tracks them, nothing downstream can be measured.
We don’t redesign your website. We fix what’s broken underneath it — the slow pages, the dropped form submissions, the webhooks that forget where the lead came from, the cookie banner that doesn’t get you sued. Your site keeps its look. It just starts to work.
Every call, every click, every closed job — traced back to the exact ad that caused it. You stop guessing which campaign is working. You see it. In dollars. Against the job it booked.
Phones ring at 2 a.m. Forms come in on Saturdays. Leads don’t wait for Monday. We install agents that pick up every inbound within 60 seconds, qualify the homeowner, and either book the job or hand it off with a full transcript.
The connective tissue between your phones, your estimators, your crews, and your follow-up. Estimates that go out same-day. Review requests that fire themselves. Referrals that actually get asked for. No more sticky notes.
Which call is a $30K kitchen and which is a tire-kicker. Which form fill is a buyer and which is a window-shopper. Hot leads routed straight to your senior closers. The rest auto-nurtured until they’re ready — or filtered out before they waste anyone’s time.
No more guessing which ad worked.
No more paying three platforms for the same lead.
No more “we think the marketing is doing something.”
No anonymous case studies. Named operators, named markets, and the receipts that tell the story in dollars.
Not every business needs what we install. The ones that do share three things: big average job size, a phone that rings as their main channel, and real money already flowing through paid ads every month.
Roofing, windows, HVAC, siding, solar, and the high-ticket trades where speed-to-lead writes the P&L.
See the contractor playbook →Tax & Advisory firms, Legal services, Boutique consultancies & fractional executives.
Request a conversation →We don’t think contractors are losing to bigger competitors. We think they’re losing to missed calls, broken contact forms, ad dollars they can’t trace, and sticky notes between the front office and the crew. The gap isn’t talent or budget. It’s plumbing. We install the plumbing.
Read the manifesto →Book a discovery diagnostic call. We’ll walk your site, your ads, and your intake — and map exactly where your growth is leaking. You’ll leave with a ranked list of leaks in dollar terms, and a clear answer on whether we’re the right firm to seal them. (Sometimes we’re not. We’ll tell you.)
